戴夫·考兹

Dave Koz

产品的定义：对市场、引起注意、获取、使用或消费，以满足欲望或需要任何东西。  消费者购买的不仅仅是实体产品，包括产品的核心利益（即为消费者提供基本的效用和利益）。产品实体要求一般产品，产品的基本形式，只依赖于产品的物理，产品的核心利益，实现。

消费者购买的不仅仅是实体产品，包括产品的核心利益（即为消费者提供基本的效用和利益）。产品实体要求一般产品，产品的基本形式，只依赖于产品的物理，产品的核心利益，实现。预期的产品是一系列的属性和条件的消费者购买产品的时间。附加产品是产品的第四个层次，即产品包含附加的服务和效益。第五个层次是潜在的产品，潜在的产品表明，所有可能最终增加和变化的产品。

Consumers buy not only physical products, including products core interests (i.e., to provide consumers with basic utility and interests). Product entity called for general products, products of the basic form, is only dependent on the physical product, product's core interests to achieve. The expected product is a series of attributes and conditions of consumers purchasing products at the time. Additional product is the product of the fourth level, namely the product contains additional services and benefits. The fifth level is the potential products, potential products indicates that all may ultimately increase and change of the product.